Cinemagraphs

“There’s something magical about a still photograph – a captured moment in time – that can simultaneously exist outside the fraction of a second the shutter captures.”
Jamie Beck

Of course the technology to create GIF’s has been around for decades but I believe its potential for both expression and impact, within the fashion world, has yet to be fully explored. Let me put it this way – film has been around for a century, does that mean that we’ve exhausted the possibilities?

Jamie Beck